Compare AI tools
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SemrushFraseSE Ranking
| Feature | Semrush | Frase | SE Ranking |
|---|---|---|---|
| Best for (differs) | Marketers tracking SEO and brand visibility in AI search answers | Content teams producing SEO articles with AI search visibility tracking | SMBs and agencies needing rank tracking, audits and AI visibility |
| Starting price (differs) | $99/month per domain billed annually (AI Visibility Toolkit Base) | $39/month billed yearly (Starter) | $103.20/month billed annually (Core); $129/month list price |
| Free plan (differs) | Yes | No | No |
| Ease of use | Not verified | Not verified | Not verified |
| Key features (differs) | Keyword research and daily rank tracking, AI Visibility tracking of brand mentions in ChatGPT, Gemini, Perplexity and Google AI, Custom AI prompt tracking and AI sentiment monitoring, Site audit including AI-readiness checks, Competitive intelligence, backlink analytics and PPC research, Semrush MCP for connecting data to AI assistants | SEO and GEO content scores, AI Visibility tracking on ChatGPT and Google AI (more engines on higher tiers), Content Guard page monitoring, Agent auto-publishing to CMS, Content calendar and internal linking suggestions (Professional), API, MCP server and CLI access | Rank tracking across major search engines, Website and on-page audits, Keyword, competitor and backlink research, AI visibility tracking (25 prompts daily across 5 AI engines), Local and content marketing tools, API credits and MCP access on paid plans |
| Integrations (differs) | Google Analytics, Google Search Console, Data Studio | WordPress, Webflow, Sanity, Wix, FraseCMS | Google Analytics 4, Google Search Console, Data Studio, Matomo, Make |
| API availability | Yes | Yes | Yes |
| Collaboration (differs) | Additional users as paid add-on (from $45/month) | Multiple seats (3 on Professional, 5 on Scale), extra seats $29/month | Manager seats (1 on Core, 3 on Growth); Agency Pack adds client seats |
| Security considerations (differs) | Not verified | SOC 2 Type II; data encrypted at rest and in transit; GDPR compliant | Not verified |
| Main limitations (differs) | Full SEO + AI plans start above $100/month, API access limited to higher tiers (Business/Advanced and up), Extra users and reporting integrations cost extra | No permanent free plan, Starter has hard monthly limits (10 articles) with no overages, Perplexity, Claude and Gemini tracking reserved for higher tiers | No permanent free plan, Entry plan costs over $100/month, White-label reporting and AI visibility expansion are paid add-ons |
| Last verified | 11/1/2026 | 11/1/2026 | 11/1/2026 |
| Visit | Visit | Visit |
