Frase
AI Marketing & SEO
SEO and GEO content platform that researches, writes, audits and publishes articles while tracking visibility in AI search tools.
Best for: Content teams producing SEO articles with AI search visibility tracking
Semrush
AI Marketing & SEO
Free Plan Available
Search marketing platform covering SEO, competitor research and AI search visibility tracking across ChatGPT, Gemini and Perplexity.
Last reviewed 11/1/2026
Overview
Semrush is a marketing platform with toolkits for keyword research, rank tracking, site audits, backlinks, content, local SEO and PPC research. Its AI features track how a brand shows up in AI-generated answers from ChatGPT, Google AI, Gemini and Perplexity, and an MCP server connects Semrush data to AI assistants. It targets marketers, agencies and in-house SEO teams.
Best For
Marketers tracking SEO and brand visibility in AI search answers
Key Features
- Keyword research and daily rank tracking
- AI Visibility tracking of brand mentions in ChatGPT, Gemini, Perplexity and Google AI
- Custom AI prompt tracking and AI sentiment monitoring
- Site audit including AI-readiness checks
- Competitive intelligence, backlink analytics and PPC research
- Semrush MCP for connecting data to AI assistants
Pricing
$99/month per domain billed annually (AI Visibility Toolkit Base) Official pricing
Free plan: Available
Pros & Cons
Pros
- Free tier with limited daily reports and AI Visibility features
- Combines classic SEO data with AI search tracking
- Modular plans let you buy only the toolkits you need
Cons
- Full SEO + AI plans start above $100/month
- API access limited to higher tiers (Business/Advanced and up)
- Extra users and reporting integrations cost extra
Alternatives
SE Ranking
AI Marketing & SEO
All-in-one SEO platform for rank tracking, site audits, keyword and backlink research, with built-in AI search visibility tracking.
Best for: SMBs and agencies needing rank tracking, audits and AI visibility
Surfer
AI Marketing & SEO
AI content optimization tool that scores drafts against search data, assists with writing and tracks brand visibility in AI answers.
Best for: Writers and SEO teams optimizing articles for search and AI answers
