AI-inferred expressed well-being and collective-action discourse in climate-change campaigns on X
Analyzing how positive affect and hopeful messaging influence climate advocacy engagement on social media.
Climate campaigns are often evaluated through attention and mobilization, but less is known about the well-being language that accompanies them. Whether campaign periods alter positive affect and hope, and whether happiness aligns with action language, remains unresolved. We anal...
ArXiv CS.CL
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Generated insight by OnAirToday AI
This research reveals how AI can decode the emotional undercurrents of climate activism to determine if optimistic messaging actually drives tangible political engagement. By mapping the link between expressed well-being and mobilization, organizations can optimize their communications to sustain long-term public interest.
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