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    Apple’s MacBook Neo is winning over a new generation of buyers

    Apple’s latest laptop category is reshaping the market and outselling established models in its debut quarter.

    Apple’s MacBook Neo is winning over a new generation of buyers TechCrunchEveryone Has Their Targets Set on the MacBook Neo WIREDThe best MacBooks of 2026: We compare the Air, Pro, and Neo MashableHere’s how MacBook Neo sales compare to M5 MacBook ...

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    Apple’s MacBook Neo is winning over a new generation of buyers
    AI Analysis

    Generated insight by OnAirToday AI

    The MacBook Neo's breakout success signals a shift in consumer demand toward specialized hardware that bridges the gap between ultra-portables and professional powerhouses. This trend forces competitors to rethink their product tiering strategies to avoid losing market share to Apple's evolving laptop lineup.

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