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    iPhone 18 Pro Costing Apple 38% More to Make, TrendForce Estimates

    Soaring hardware costs for the iPhone 18 Pro signal a shift toward resource-heavy on-device AI integration.

    iPhone 18 Pro Costing Apple 38% More to Make, TrendForce Estimates MacRumorsiPhone 18 Pro Release Date: Demand Drives September Launch ForbesiPhone 18 Pro BOM Cost Expected to Surge Nearly 40%, Leaving Apple to Sacrifice Margins to Sustain Shipments, Says Tr...

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    iPhone 18 Pro Costing Apple 38% More to Make, TrendForce Estimates
    AI Analysis

    Generated insight by OnAirToday AI

    Rising bill-of-materials costs indicate that Apple is transitioning toward hardware-intensive AI processing, which necessitates more expensive silicon and advanced thermal solutions. This shift forces a strategic balance between maintaining high profit margins and securing the massive compute power required for on-device generative AI features.

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