Enterprise AI

    Motion Picture Association runs its legal operations on a CRM built for sales

    A sales-focused CRM is being used for investigations and member communications

    Legal operations teams are finding that software built for sales pipelines can just as easily run investigations and member communications.

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    SiliconANGLE

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    SiliconANGLE
    Motion Picture Association runs its legal operations on a CRM built for sales
    AI Analysis

    Generated insight by OnAirToday AI

    Using a sales-oriented CRM for legal work shows how existing business software can serve workflows beyond its original purpose. This could offer legal teams a way to manage investigations and member communications without relying on purpose-built legal systems.

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    Filed under:Enterprise AI
    #Enterprise Ai#Crm#Legal Operations

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