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    X caters to creators with new ‘React with Video’ feature

    X rolls out TikTok-style video reactions to boost creator engagement and platform retention.

    X caters to creators with new ‘React with Video’ feature TechCrunchX introduces video reaction feature for iOS Social Media TodayX launches video reactions, turning every post into content studio–Here’s how it works The News InternationalX Introdu...

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    Google News AI
    X caters to creators with new ‘React with Video’ feature
    AI Analysis

    Generated insight by OnAirToday AI

    X is pivoting toward a creator-first model to reclaim engagement metrics lost to TikTok and Instagram Reels. By lowering the friction for video interaction, the platform hopes to convert passive consumption into a continuous cycle of viral collaborative content.

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